Phone and tablet gaming

Phone and tablet gaming: tasks

1.             How much money is Candy Crush Saga estimated to make each day from its users?

Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users

2.             How does it make this money?

“by nudging addicted players into paying more to get gizmos that help them progress through difficulty levels.” – Players purchase in-game add-ons

3.             How many people are estimated to have installed Candy Crush?

225 million unique monthly users. Appdata, an analyst of iOS and Facebook applications, estimates that Candy Crush Saga has 137 million active monthly users alone, topping charts

4.             Where do people play?

“They can start a game over breakfast on their laptop while scrolling through Facebook. They can then play it on their phone on the train to work, where they can switch on their tablet and continue their game where they left off.”

5.             When was the game released?

Candy Crush Saga displaced Bejeweled, a similar matching game originally developed 12 years ago. April 2012: Candy Crush released on Facebook

6.             When did it reach 500 million downloads?

November 2013: Reaches 500 million downloads worldwide

7.             Who is the typical Candy Crush gamer?

The typical Candy Crush Saga player is a woman aged 25-45.

8.             What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?

25% of players have spent money on Candy Crush

9.             What percentage say they are addicted to the game?

30% say they are addicted to the game

10.          What is your own experience of playing Candy Crush? Have you played it? 

I have not and do not intend to.

"How women blow £400,000 a day playing Candy Crush, the most addictive online game ever"

This article suggests that the target audience is targeted precisely and effectively by King as Candy Crush Saga fits in flexibly within the lifestyle of a middle-aged woman. 

Statistics and facts of phone and tablet gaming

• Smartphones and tablet gaming 
• will take 27.8% of 
• the global games 
• market in 2016. 
• Up from 17.4% in 
• 2013

• The fastest growing KPI behind the growth of the smartphone and tablet games market 
• is the absolute number of paying gamers.