Friday 5 July 2013

HSBC 'Different Values' Advertisement

My version of the advertisement has the theme of 'communication' and the images involved represent three different ways in which a person can communicate with others. The pictures vary with the audience which the person (in the image) is communicating with, the age of the pictured individual, as well as their professions.


How could I improve it?
  • The freedom of the inclusion of images taken by myself according to the variant themes and meanings of the pictures.
  • The elimination of constricted dimensions and layout to support the running theme of the 'Different Values' campaign.
How could I have done it differently?
  • The utilisation of different fonts.
  • Different images.
  • Different quote to support the theme of communication.                                                         

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