Key conventions of film posters
• Attractive image/compilation of images; often related to the stars/characters and/or setting of the film.
• Film title; considerably manipulated in terms of font, size, colour, effects, placement and genre correspondence.
• Film Tagline; catchy advertisement slogan; offers insight into genre and main theme and content of film.
• Flash names; known associates such as lead actors/directors/producers who are acknowledged for previous production and specialities in a specific film genre.
• Critic review(s); (for example. Empire magazine) giving their comments such as ‘an unmissable film’ and commonly ratings such as '8 out of 10', '5/5'.
• Awards and/or award nominations; clearly placed on the poster to highlight positive aspects of the film.
• The production blurb; information, in tiny print, that lists the production and distribution companies as well as other information.
Key conventions of film trailers
• Key scenes; do not give away any crucial plot details (some trailers are criticised for giving away too many details); inserted strategically to market film in a certain way.
• Film title latency; not usually put on screen until the end of the trailer, often followed by the release date.
• Names of main stars; put on screen early on in the trailer. This is important as it lets audiences know who they can expect to see in the film. Audiences will often decide they want to see a film just because of the stars in it.
• Names of the director and/or producer; with phrases such as ‘from the director/makers of…’ This helps the audience to make connections between the film being trailed and previously successful and recognised films.
• Powerful voice-over; draws our attention to the key points of the film.
• On screen text; gives important information about the film, including the stars, director/producers, tagline, title and release date.
• Music; essential in trailers as it can suggest the genre, style and plot of the film.
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