1. Street Dreams
Genre: Drama/Sport
Key conventions (poster): Relevant and eye-catching central image, relevantly manipulated film title, cleverly constructed film tagline, flash names and production blurb.
Key conventions (trailer): Key scenes, film title latency, names of main stars, on-screen text, music.
Target audience: 11-30 years, primarily skateboarding enthusiasts.
Reasons for this being successful promotion: The poster features a skateboarder's deck being confiscated by a police officer. This represents the general rejection of skaters in society for no valid reason but to commit to their passion. Skateboarding enthusiasts can relate to the lifestyle of the characters presented in the trailer, therefore successfully appealing to the target audience and more.
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2. Gravity
Genre: Drama/Sci-Fi/Thriller
Key conventions (poster): Relevant and eye-catching central image, relevantly manipulated film title, cleverly constructed film tagline, flash names and production blurb.
Key conventions (trailer): Key scenes, film title latency, names of directors/producers.
Target audience: 13-45 years, primarily male, sci-fi enthusiasts.
Reasons for this being successful promotion: The poster is highly surreal and eye-catching. The surrealism of an astronaut falling out into space creates curiosity for the audience as well as suggesting the plot of the film storyline. The trailer highlights the climax/plot of the film which is regarded as exciting and will fascinate audiences.
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3. The Hunger Games: Catching Fire
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Genre: Action/Adventure/Sci-Fi
Key conventions (poster): Relevant and eye-catching central image, relevantly manipulated film title, cleverly constructed film tagline and production blurb.
Key conventions (trailer): Key scenes, film title latency, powerful voice-over, on-screen text, music.
Target audience: 13-21 years, primarily female.
Reasons for this being successful promotion: Successfully follows the prequel Hunger Games film. Creates suspense with the trailer with the use of the gradual on-screen text being a form of information being revealed to the audience. The poster's central image is elegantly manipulated and suits the 'fire' theme. Overally appeals to the target audiences and Hunger Games established fan-base from prequel success.
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