Find a FIFA14 print advert and describe how it promotes the game.
This is a print poster advert which promotes the game pre-release and encourages customers to pre-order so they can obtain additional content with the game. The language used is effective to its target audience as it states that the pre-ordering customers can 'score' the additional promotional content.
What key conventions of print adverts can you find on the FIFA ad? Product name? Font? Slogan? Central image? Colour?
The FIFA ad features the key conventions of a typical print advert. This includes synergy of the EA Sports FIFA trademark logos and font of the product name used for other text on the poster. The typical FIFA colour scheme of red, gold, black and white is a running theme featured on this print advert as well.
Find three reviews for FIFA14 that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
1. http://www.xb1.co.uk/reviews/xbox-one-reviews/fifa-14-xbox-one-review - "it’s so close to perfect that it’s very likely to cause multiple jaws to drop." - POSITIVE
2. http://www.eurogamer.net/articles/2013-09-23-fifa-14-review - "this is a developer that knows exactly what it's doing" - POSITIVE
3. http://uk.ign.com/articles/2013/09/23/fifa-soccer-14-review - "a fantastic experience. This time around it's more attacking, more polished, and will keep you coming back throughout the season." - POSITIVE
Why are magazine reviews effective in promoting the game to FIFA14's target audience?
Because the writers are experienced in videogame analysis and are considered reliable by audiences. This would class as a convincing factor for FIFA 14's target audience.
In your opinion, is print or e-media more effective in reaching the FIFA14 target audience?
In today's high-tech society we consider e-media a more flexible and accessible promotional method, especially for FIFA14's target audience.
Broadcast
Watch the FIFA14 TV advert on YouTube. How the does the advert attract an audience? - https://www.youtube.com/watch?v=FVsgso273EE
It coheres with the 'WE ARE FIFA14' campaign by presenting an advert with people from all demographical aspects such as age, gender and ethnicity. It portrays the game playable by anybody.
Why is Lionel Messi driving the van?
To portray him as a commoner.
How does the TV advert feature the FIFA14 brand? Font? Slogan? Main star?
Repeated feature of the '14' trademark logo in its common font, at creative places such as the parachute as well as the animated logo at the end of the advert.
Why is there a combination of famous footballers, celebrities and regular people in the advert?
To establish the wide array of the target audience demographic.
Why is the trailer effective in promoting the game?
The YouTube trailer differs from the TV advert and presents purely in-game footage with text animations to show the features of the game. It is concise and informative as well as highly engaging to watch.
E-media
Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan?
Interactive features, dynamic graphics and concise text.
How many 'likes' has the FIFA14 Facebook wall had?
approx 2.1 million likes
Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the FIFA14 target audience.
1) Asks football related questions to allow fans to interact.
2) Promotes upcoming videogame from franchise with cross-promotion with music artist.
3) Competitions for football related products for fans as 'FAN REWARDS'
4) promotes YouTube e-media advert.
5) Asks football related questions allowing fans to interact.
Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA14 brand.
See more: http://o.ea.com/19446
What is the FIFA14 Twitter hashtag?
#FIFA14
What is the FIFA14 Twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA14 target audience.
2 of their most recent tweets are about their FUT game-mode, promoting the deals on the 'player packs'. Another offers a chance to win a FIFA game played against "@itsandygeorge & @ExitFestival"
Can you find any examples of user-generated content on YouTube? This means YouTube videos of FIFA14 gameplay that players have created and uploaded themselves. Embed at least three videos on your blog.
https://www.youtube.com/watch?v=ot_qAbu6zRE
https://www.youtube.com/watch?v=l9nhCKs0z78
https://www.youtube.com/watch?v=7HRAeweNfTs
The FIFA ad features the key conventions of a typical print advert. This includes synergy of the EA Sports FIFA trademark logos and font of the product name used for other text on the poster. The typical FIFA colour scheme of red, gold, black and white is a running theme featured on this print advert as well.
Find three reviews for FIFA14 that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
1. http://www.xb1.co.uk/reviews/xbox-one-reviews/fifa-14-xbox-one-review - "it’s so close to perfect that it’s very likely to cause multiple jaws to drop." - POSITIVE
2. http://www.eurogamer.net/articles/2013-09-23-fifa-14-review - "this is a developer that knows exactly what it's doing" - POSITIVE
3. http://uk.ign.com/articles/2013/09/23/fifa-soccer-14-review - "a fantastic experience. This time around it's more attacking, more polished, and will keep you coming back throughout the season." - POSITIVE
Why are magazine reviews effective in promoting the game to FIFA14's target audience?
Because the writers are experienced in videogame analysis and are considered reliable by audiences. This would class as a convincing factor for FIFA 14's target audience.
In your opinion, is print or e-media more effective in reaching the FIFA14 target audience?
In today's high-tech society we consider e-media a more flexible and accessible promotional method, especially for FIFA14's target audience.
Broadcast
Watch the FIFA14 TV advert on YouTube. How the does the advert attract an audience? - https://www.youtube.com/watch?v=FVsgso273EE
It coheres with the 'WE ARE FIFA14' campaign by presenting an advert with people from all demographical aspects such as age, gender and ethnicity. It portrays the game playable by anybody.
Why is Lionel Messi driving the van?
To portray him as a commoner.
How does the TV advert feature the FIFA14 brand? Font? Slogan? Main star?
Repeated feature of the '14' trademark logo in its common font, at creative places such as the parachute as well as the animated logo at the end of the advert.
Why is there a combination of famous footballers, celebrities and regular people in the advert?
To establish the wide array of the target audience demographic.
Why is the trailer effective in promoting the game?
The YouTube trailer differs from the TV advert and presents purely in-game footage with text animations to show the features of the game. It is concise and informative as well as highly engaging to watch.
E-media
Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan?
Interactive features, dynamic graphics and concise text.
How many 'likes' has the FIFA14 Facebook wall had?
approx 2.1 million likes
Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the FIFA14 target audience.
Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA14 brand.
Super Sturridge leads the new TOTW with Ibra and Giroud!
Now available in FIFA Ultimate Team: http://bit.ly/NwZJT7" - Photo of Sturridge holding a FIFA FUT card.
Now available in FIFA Ultimate Team: http://bit.ly/NwZJT7" - Photo of Sturridge holding a FIFA FUT card.
3 - "Ultimate Team Legend Gary Neville talks Messi and Ronaldo ahead of the Ballon d'Or.
See more: http://o.ea.com/19446
What is the FIFA14 Twitter hashtag?
#FIFA14
What is the FIFA14 Twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA14 target audience.
2 of their most recent tweets are about their FUT game-mode, promoting the deals on the 'player packs'. Another offers a chance to win a FIFA game played against "@itsandygeorge & @ExitFestival"
Can you find any examples of user-generated content on YouTube? This means YouTube videos of FIFA14 gameplay that players have created and uploaded themselves. Embed at least three videos on your blog.
https://www.youtube.com/watch?v=ot_qAbu6zRE
https://www.youtube.com/watch?v=l9nhCKs0z78
https://www.youtube.com/watch?v=7HRAeweNfTs
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