Tuesday 28 January 2014

Music video analysis

The embedded video is the music video for Pro Era's tribute 'Like Water' to their friend 'Capital Steez' who has passed away. The music video is creative as it features relevantly effective concept and visual effects. The video begins with a view of a river besides Brooklyn - the birthplace of Steez. Also, the repeated shots of water, or water-like views are effective as it associates well with the lyrical content as well as the song title: 'Like Water'. Visual FX in the video include the apocalyptic representation of Brooklyn, which suggests the distraught brought from their companion's early-aged death. This is shown as the Barclays Center is seen sabotaged and isolated with the use of CC throughout the video to further reinforce this theme of isolation. These techniques of creative video production are a decent coalition as they are well integrated with the pace of the track as well as the lyrical content & context. 

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