Grand Theft Auto 5 is an upcoming game scheduled to release on various platforms on 17th September 2013.
This post will analyse the features and key concepts used by 'Rockstar North' in order to send a message to target audiences.
The language which is used in this particular form of media is concise and compatible for the intended purpose - to convince audiences to purchase or 'pre-order' the game. An appealing factor of this message is the pledge to be given a 'FREE POSTER' if customers pre-order.
The institution of the game as well as the developer of this poster is Rockstar North. The institution aims to sell this game well on release date as it is a sequel to previous best-selling games. Additionally, Rockstar uses these promotive methods to ensure that pre-orders of the game are made so that sales are guaranteed before release date, hence this poster was published.
The target audience of this poster (as well as the game itself) is mostly males aged 16 and above. This is supported by the placement of a female on the majority of the poster in clothes (well, lack of clothes) which presents sexual appeal. Additionally, the name 'Grand Theft Auto' or more commonly referred to the acronym 'GTA' is well known and will immediately attract persons within the target audience, due to interest.
This poster consists of representation of a female animated character who is presented as a trendy young woman with sexual appeal. This is due to the 'peace sign' pose combined with the parody iPhone back camera facing towards the audience, imitating the mirror 'selfie' images on social-media. Additionally, the inclusion of the '#GTAIV' twitter hashtag adds to the trend representation. These factors contribute to more attention drawn to this poster as audiences can recognise these symbols and items and therefore develop interest.
These conventions are significant as they draw attention and generate interestedness towards the advertisement by target audiences. These conventions are cleverly designed to attract these audiences by the research conducted by the institution. Consequently, the institution can successfully spread the intended message to its audience, in this case it is to convince the target audience to pre-order this game.
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The target audience of this poster (as well as the game itself) is mostly males aged 16 and above. This is supported by the placement of a female on the majority of the poster in clothes (well, lack of clothes) which presents sexual appeal. Additionally, the name 'Grand Theft Auto' or more commonly referred to the acronym 'GTA' is well known and will immediately attract persons within the target audience, due to interest.
This poster consists of representation of a female animated character who is presented as a trendy young woman with sexual appeal. This is due to the 'peace sign' pose combined with the parody iPhone back camera facing towards the audience, imitating the mirror 'selfie' images on social-media. Additionally, the inclusion of the '#GTAIV' twitter hashtag adds to the trend representation. These factors contribute to more attention drawn to this poster as audiences can recognise these symbols and items and therefore develop interest.
These conventions are significant as they draw attention and generate interestedness towards the advertisement by target audiences. These conventions are cleverly designed to attract these audiences by the research conducted by the institution. Consequently, the institution can successfully spread the intended message to its audience, in this case it is to convince the target audience to pre-order this game.
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