Genre
The embedded clip is classified as a 'Sports Advertisement'. The purpose of the clip is to promote Paul Rodriguez's signature Nike SB merchandise consisting of shoes, T-shirts e.t.c. Audience
The clip targets an audience of a narrow range. This includes skateboarding enthusiasts and those who listen to hip-hop (particularly music by Ice Cube as he features in the advert). The most probably age range for the target audience is 10-30 years.
Platform
This clip was featured on television in the United States at the time of its initial publishing. It is now available on-line on websites such as YouTube and Vimeo.
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