Hurtle Heist

Hurtle Heist
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Task 1

Target audience demographic

Male 35% - Female 65%

Age: 9-38 Younger audiences of the market will be primarily male whereas the elder will be female

ABC1C2 social class

Platform

Available on Android, iOS and Windows for smartphones, tablets and PC.

Task 2

A: How will you create marketing materials that attract audience attention to the game?

Marketing material such as TV adverts will attract attention with the use of cross-promotion with popular music celebrities. E-media material as well as channel circular advertisement on the App Store and Play Store will directly promote the game and be immediately accessible to the audience.

I: How will you generate audience interest?

Audience interest will be achieved by having a narrative in the TV adverts which will evoke emotions of enthusiasm and enjoyment on playing the game. Print adverts such as posters will feature a vivid colour scheme and graphical content implying ‘fun’ and passive chaos which will hint the adrenaline and pleasurable frustration from playing the game.

D: How will you stimulate audience desire to buy the game?

The TV adverts will feature in-game footage to directly promote the game. This will be exhibited via rapid cut scenes and upbeat background music to emphasise and essentially enhance the presented enjoyment of the game.

A: How will you promote audience action?

Audience action will be promoted with the inclusion of a web address as well as social media links to YouTube, Twitter etc.